Anta: The Chinese sports brand taking on Nike and Adidas

Chinese sportswear brand Anta counts Olympic freestyle skier Eileen Gu among its brand ambassadors. Founded in 1991, Anta began as a small manufacturer in Jinjiang city, Fujian, and grew into a sportswear powerhouse by acquiring brands like Arc'teryx, Salomon, and Puma. Its founder, Ding Shizhong, aimed to become 'the Anta of the world' rather than 'the Nike of China'.

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